The HGTV Effect

It's not a new phenomenon, I've been talking to my Seller clients about this for years now! Today's buyers have extremely high expectations! The first impression online needs to be good enough to get them to even consider seeing it in person & then it has to live up to the hype when they get there! And if they don't see perfection then the thinking often turns to "can I get a deal?" Now the state of the market right now (HOT!) can bridge some of the gaps but you won't know how much that untapped potential will affect your bottom line until it's too late.


Builders have been dialed into this for years with their model homes which are all upgraded to the nines but now it's the new-normal in the re-sale market as well...WHY?